SPECIALIST, BRAND STRATEGY

Lower Mainland

This is a hybrid role, offering the flexibility to work remotely while requiring in-office presence at our Richmond location one to two days per week.

The Opportunity

We’re proud to be one of the largest ferry operators in the world and for over 60 years, we have been dedicated to providing safe and efficient travel to our customers. We are looking for a key member of our brand & customer experience team who shares a passion for BC’s coast to support our continued growth.

As a Specialist, Brand Strategy, you play a crucial part in maintaining and enhancing the BC Ferries brand through effective creative collaboration and project management. You are responsible for supporting the execution of various branding initiatives and campaigns. That includes coordinating brand and creative services-related projects, ensuring their completion is on time and budget.

To be the right fit, you are a self-starter and a team player who excel in a collaborative setting.

You demonstrate the ability to work well under pressure, manage multiple priorities and problem-solve, are a team player and excel in a collaborative setting.

The Role

Reporting to the Manager, Brand Strategy & Creative Services, you add value and are energized by key areas of oversight such as:

• Supporting the Manager with promoting and ensuring brand governance
• Supporting the department with the development and execution of annual brand-related campaigns
• Assisting with internal and external communications of BC Ferries brand
• Supporting the development and execution of BC Ferries wayfinding masterplans
• Liaising with suppliers and advertising/media agencies to ensure alignment with brand strategy
• Coordinating brand-related marketing events and promotions
• Coordinating brand-related research and analytics to inform strategy and measure campaign effectiveness
• Preparing reports and presentations related to brand performance and initiatives
• Liaising with other departments regarding brand guidelines and help them to use the brand consistently
• Facilitating updates to brand-related marketing assets on ferries and at terminals (posters, digital screens, rack cards)
• Organizing and attending meetings on behalf of the Manager and the department
• Acting as the primary liaison with creative agencies, videographers, photographers, print suppliers

What you bring to the team

• An associate’s or bachelor’s degree in Marketing, Brand, Communications, Business, Advertising, or related discipline
• 4-6 years of experience in Brand, Marketing, Communications, Advertising or related field
• Experience using Adobe’s Creative Suite (InDesign, Illustrator, Photoshop)

Join us!

If this sounds like your next great career move, please submit your cover letter and resume by June 8, 2025.  

Additional information

The target salary range: $83,500 - $104,300 per annum.  The starting salary is determined based on the successful candidate’s knowledge, experience and internal equity.

"We connect communities and customers to people and places important in their lives”

At BC Ferries, our employees are our most important assets in delivering our commitment to customer safety, service and satisfaction. BC Ferries supports employment equity and diversity in the workplace and we encourage applications from all qualified individuals including women, visible minorities, Indigenous Peoples, persons with disabilities, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who reflect our ever-changing workplace.

We appreciate the interest of all applicants; however only those selected for an interview will be contacted.